The group BTS suddenly became the Brand Ambassador of LV

BTS hit group with members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook recently officially became the brand ambassadors of luxury fashion house Louis Vuitton (LV).

Group BTS at an award ceremony in Seoul, South Korea. Photo: YONHAP / TTXVN BTS is pleased to say that becoming LV’s Global Ambassador is a meaningful moment for BTS and looks forward to their projects with Virgil Abloh, LV’s Men’s Fashion Segment Manager. Among young Korean musicians (K-Pop), BTS is famous for being the group with the most perfect group activities, any advertisement has the participation of all 7 members, not a single member has activities. own movement. This sometimes makes brands quite hesitant in inviting the group to be brand ambassadors because in addition to the high value of BTS’s name, it is also difficult to create a brand ambassador image with all 7 members. far more than 1 member. The fact that BTS became the brand ambassador of LV can be considered a surprise, because BTS often prioritizes Korean brands. This is also the first high-end fashion brand to invite BTS to be the Brand Ambassador. Previously, although the group wore the costumes of many famous fashion houses, but never accepted the position of Ambassadors for any fashion brands. BTS has officially cooperated with 4 of the 10 most valuable brands globally, namely Coca-Cola, Samsung and most recently LV and McDonald’s. Among luxury fashion brands, LV is the brand with the highest brand value globally, then comes Chanel, Hermès, Gucci … LV is also the only luxury fashion brand named in the Top 10 brands. the world’s most valuable 2020.